Business Impact
The Mobile Device Is Becoming Humankind's Primary Tool (Infographics Feature)
People everywhere are consuming more and more wireless bandwidth to manage a wider variety of tasks. Evidence shows that the mobile phone is becoming indispensable to us: more people are paying for apps, and they’re more willing to trade privacy for benefits.
Worldwide Mobile Data Usage Forecast, by Region
Chart 1: Western Europe and the Asia-Pacific region will account for nearly 60 percent of worldwide mobile data traffic by 2014. But emerging markets such as Central and Eastern Europe, Latin America, and the Middle East and Africa, having started with relatively small numbers, are growing the fastest.
Source: Cisco
Mobile-Phone Accounts Approach Level of World Population
Chart 2: Mobile service is among the fastest-spreading technologies in history. The number of mobile-phone accounts worldwide has doubled, to about 5.5 billion, over the past five years, while world population has reached nearly 6.7 billion.
Note: These data track accounts, not individuals, and some people have two or more accounts.
Source: International Telecommunication Union
Changes in Mobile Internet Activities, 2006-2011
Percentage of respondents reporting or projecting mobile activities
Chart 3: E-mail is the most common Internet application that people report using on their mobile devices in a typical week. With the rise of smart phones, e-mail seems to be displacing text messaging to some extent. Social networking, audio streaming, music, and games are seeing strong growth.
Source: Bridge Ratings/eMarketer
Social Networking and Mapping Lead the Pack of Mobile Apps
Chart 4: A survey of Americans over 13 shows that the fastest-growing category of mobile apps is social networking, which includes utilities such as Facebook and Twitter. Weather, mapping, and search apps are also used by more than 10 million people in the United States.
Source: ComScore MobiLens
Free versus Paid Apps, by App Store
Chart 5: Apple’s App Store and the Windows Marketplace narrowly lead BlackBerry and Nokia in distributing apps that must be purchased. The majority of apps distributed through the Google Android Market are free.
Note: Figures are U.S.-only, except for global figures for BlackBerry. Numbers may not add up to 100% because some people use both free and paid apps.
Source: Distimo / eMarketer
Privacy Tradeoffs: Mobile Internet Users Who Would Be Willing to Automatically Share Their Location Data in Return for Benefits
Chart 6: Despite concerns about privacy, a significant percentage of consumers are willing to share their whereabouts with businesses, so long as they get benefits in return. Top benefits cited are coupons, free apps, faster payment capabilities, and directions to sellers of desired goods.
Source: Mobile Marketing Association / eMarketer
Graphics by Mark McKie
