Business Impact
Prying Open the Prius
A look under the hood and inside the battery of the world’s best-selling gas-electric hybrid car.
The Prius, now in its fifth year on the North American market and its third design, is the world’s best-selling gas-electric hybrid car. Its success derives largely from the clever technologies described here.
[Click here for a tour of the Prius’ key components. Then move the cursor over a letter on the vehicle (A through G) to view a description of that component.]