Swifter Shopping

Despite all the hoopla, buying stuff online can be a nuisance. Filling out order forms with personal information, product selection, shipping preferences and so forth is not quite the painless experience that many envision. QuickBuy, a Tyngsboro, Mass., startup, is about to introduce software that will enable consumers to do one-step shopping on the Web.

Online merchants using QuickBuy’s software will display their wares as “buycons “-graphical icons that are embedded with a product’s price and a detailed description. A consumer using Quickbuy’s free software simply drags a buycon onto a transaction icon that’s programmed with a credit card number and shipping address. The software lets a shopper fill a shopping cart with goods from numerous online stores and check out in one step. QuickBuy will pilot test the software in July and expects commercial roll-out in October.