Business Reports
In-depth reports on the ways technology is transforming business around the world, with insight from the business leaders and technologists driving these shifts, corporate case studies, technology reviews, and more.
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May 2011
Understanding the Customer
The increasing power of data analysis technologies is giving companies more opportunities to understand what their customers want and need. Whether they’re scouring transaction records and Web clicks or newer sources of information, such as physical data from sensors and smart phones, companies are trying to improve their customer service and increase sales. The challenge is in choosing which data to crunch and how to act on the results. Throughout May, Business Impact will explore the technologies behind this new wave of data analytics and offer case studies of these ideas in action.
Understanding the Customer
The increasing power of data analysis technologies is giving companies more opportunities to understand what their customers want and need. Whether they’re scouring transaction records and Web clicks or newer sources of information, such as physical data from sensors and smart phones, companies are trying to improve their customer service and increase sales. The challenge is in choosing which data to crunch and how to act on the results. Throughout May, Business Impact will explore the technologies behind this new wave of data analytics and offer case studies of these ideas in action.
contents
Leaders
Emerged Technologies
Emerged Technologies
Emerged Technologies
Emerged Technologies
Case Studies
Leaders
Emerged Technologies
Emerged Technologies
Emerged Technologies
Emerged Technologies
Case Studies
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- Watching Social Networks for Clues about Promotions
- The Future of Analytics
- Watching the Watchers
- Bracing for the Data Deluge
- Turning to Academics for Analytic Insight
- Faster than a Flash
- How Companies Are Using Data from Foursquare
- The Challenges of Big Data on the Smart Grid
- What Big Data Needs: A Code of Ethical Practices
- Data Analytics by the Numbers