Business Reports
In-depth reports on the ways technology is transforming business around the world, with insight from the business leaders and technologists driving these shifts, corporate case studies, technology reviews, and more.
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November 2011
The Business of Games
Long a multibillion-dollar industry in their own right, video and computer games are now affecting a broad range of businesses. The appetites of game players are driving social and mobile technologies. Games are being used to train and manage employees, as well as to encourage customer loyalty and reduce health-care costs.
The Business of Games
Long a multibillion-dollar industry in their own right, video and computer games are now affecting a broad range of businesses. The appetites of game players are driving social and mobile technologies. Games are being used to train and manage employees, as well as to encourage customer loyalty and reduce health-care costs.
contents
Emerged Technologies
Case Studies
Infographics
Leaders
Emerged Technologies
Case Studies
Emerged Technologies
Case Studies
Infographics
Leaders
Emerged Technologies
Case Studies
More
- Playing with Augmented Reality
- Aetna Hopes Games Will Make People Healthier
- Avoiding the Faddish Side of Gamification
- Startups like Bunchball Turn Brands into Games
- Playing with Project Management
- The Fruit Ninja: Shainiel Deo
- OnLive Targets Mobile Workers with Game Technology
- How Games Are Driving a Mobile Graphics Revolution
- Serious Games
- Real Money for Virtual Coin
- Mark Pincus on What Makes Zynga Hum: Short Attention Spans
- Five Companies to Watch