Business Reports
In-depth reports on the ways technology is transforming business around the world, with insight from the business leaders and technologists driving these shifts, corporate case studies, technology reviews, and more.
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October 2010
Digital Marketing
October’s topic is digital marketing, and we are focusing our coverage on a theme: “technologies of persuasion.” We’ll explore how companies are fusing technology with psychology to influence brand choice, to alter behavior, and to change attitudes.
Digital Marketing
October’s topic is digital marketing, and we are focusing our coverage on a theme: “technologies of persuasion.” We’ll explore how companies are fusing technology with psychology to influence brand choice, to alter behavior, and to change attitudes.
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- Mining Moods for Brand Intelligence
- Harnessing the Here and Now
- Scvngr's Hunt: Retailers Who See Dollars in Game Dynamics
- Netnography: The Marketer's Secret Ingredient
- Marketing Virtual Goods: Q&A with Zynga's Mark Pincus
- Snapshots from the Digital Media Marketsphere: An Infographics Presentation
- Facebook's Surprise
- A New Model for Predicting Social-Media Impact
- Why Can't Internet Ads Be Sold like TV Commercials?
- When Advertising Becomes the Show: Q&A with Unilever's Rob Master
- Social Coupons: Good for Business?
- E-Commerce Spawns Networks of Frenemies
- Avoiding Bad Trips in the Twitterverse
- How Money Follows Attention—Eventually
- Executive Summary of our Special Report on Digital Marketing